An average real estate office could have over a hundred agents, so how do you make yourself stand out among the pack?
A great way is to find a niche that suits you. You want to find something that resonates with your passion so you can get the most for the time and effort you put into your clients.
There are several special areas of interest that you can focus on:
- First Time Home Buyers
- New Construction
- Price Ranges
- Family Types
There are more niches, but this could be your starting point for your focus.
First, you have to figure out which specialization best suits your style, and your customer’s needs. This will give focus to your business and make it possible for you to tell others what it is you do as a real estate agent.
With so many routes to take your business, it can be hard to decide exactly where you want to go.
You should decide the types of people you are most comfortable working with. This can help you to narrow down what area of real estate best fits your business goals.
For example, if you feel comfortable talking with banks and mortgage companies, you may want to think about going into working with foreclosures. Alternatively, if you have the ability to make people feel comfortable when they are nervous, you may find that working with first time home buyers best fits the direction of your business.
As a real estate agent it is your job to know as much as you can about the region you work. Find neighborhoods or parts of town that best fit your expertise. Doing this will give you the ability to give your clients all the information they need to make the best home buying choice for them and their families.
Selling houses is not just about developing a good rapport with your clients. It is also about making great connections among your peers.
Once you know what kind of clients you want to focus on, find other agents that work in your niche as well.
Making connections with other agents in your area of expertise will give you a pool of people to gain contacts from and develop a stronger network.
If your niche is to work for new construction or foreclosures, you will want get your name to contractors or banks that handle these kinds of homes.
Staying in touch with them will keep you at the top of their contact list. This will ensure that when they have new houses that need to be sold, you will be the first person they call.
Specialize Your Advertising
Advertising is important to any real estate agent. Besides referrals, it’s another spoke in the wheel when developing leads.
Make sure that your advertising reflects your niche. Do not simply call yourself a real estate agent. When building your advertising campaign incorporate keywords that let potential clients know who you are and how you work.
For example, in an ad you could say, “Working to find renters a home of their own,” to let people know that your niche is helping renters become home-owners.
Do not just limit your advertising to cards and signs either. Branch out with pens, note pads, calendars, and other fun items that you could give away at events, or leave for potential clients.
If your focus is on certain neighborhoods, send out postcards to all of the houses there letting them know about your services. Show them that you know all about the neighborhood and you are the best person to call to sell their house. This works especially well if you have already sold a home or two in the area.
At the end of the day, succeeding at anything takes dedication. When finding that perfect niche, stay dedicated to it, work hard, and keep your goals in sight.
Your niche should be you and you should be confident in every aspect of it. Your clients will see this and that will make them comfortable with you as their agent. Before long, you will make a name for yourself and your business will grow.
Jacob Derauf NMLS #1199748 is a Loan Officer at The New Homeowner Center at Summit Mortgage Corporation NMLS #1041
Licensing & Privacy info: www.summit-mortgage.com/legal
NMLS Consumer Access: http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/1041
Equal Housing Opportunity. This is not an offer to enter into an agreement. Any such offer may only be made in accordance with the requirements of MN. Stat. Section 47.206 (3) and (4).